How to Build a Business Case for Contract Lifecycle Management (CLM)

Building a business case for Contract Lifecycle Management is rarely about explaining what CLM is. Most organisations already know that contracts influence revenue, cost and risk.

The real question is whether improvements can be measured with the same discipline applied to other operational investments. Leadership teams want clarity. What will change. What will it save. When will it pay back.

A credible CLM business case does not rely on generic benchmarks or optimistic projections. It starts with contract volumes, current workflows and the internal cost of managing agreements. When these factors are measured consistently, the return on investment becomes clear and defensible.

This is how a practical CLM business case is built.

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Start with contract reality

Any serious business case begins with volume and complexity.

How many contracts move through the organisation each month. How many originate internally. What share are simple, standard or complex. These factors determine how much time is spent drafting, negotiating, approving and following up on agreements.

A large number of standardised contracts creates one operational profile. A smaller number of complex agreements creates another. Both drive cost and lead time in different ways.

External benchmarks can provide orientation, but internal estimates carry more weight. Absolute precision is not required. A realistic baseline is.

Map the current process as it actually works

The next step is understanding how contracts are handled in practice.

In many organisations, drafting, review, approval, signing and storage take place across separate tools. Templates are stored in shared folders. Negotiations happen over email. Signed agreements are archived with limited structure. Key dates and obligations are tracked manually.

Each step may function adequately on its own. The issue is cumulative friction. Small delays and manual coordination, repeated across many contracts, extend lead times and increase administrative cost.

Research from World Commerce & Contracting shows that inefficiencies in contracting often remain invisible because they are distributed across teams rather than concentrated in one function. A structured business case makes these inefficiencies measurable.

Put time and cost at the centre

Contracts involve multiple roles across the organisation. Legal, sales, procurement, HR and management all contribute at different stages.

A credible business case estimates how much time these roles spend on contract-related work and applies a realistic average hourly cost. Data from the Association of Corporate Counsel highlights how cost levels vary significantly between roles. This is why even modest efficiency gains produce measurable financial impact.

The objective is not to model transformation. It is to measure how structured workflows reduce repetitive work and coordination across a large number of agreements.

CLM is also about commercial control

Efficiency is usually the most visible benefit of CLM. Time saved, shorter lead times and lower administrative effort are straightforward to measure.

The broader business value is control. Contracts define pricing, obligations, renewal terms and commercial exposure. When agreements are difficult to access or track, organisations operate with limited visibility into their own commitments.

A structured contract management software approach improves oversight across active agreements, upcoming renewals and contractual obligations. This reduces reliance on individual knowledge and makes commercial outcomes more predictable. For leadership teams, that increased predictability often matters as much as direct efficiency gains.

What leadership needs to see

When contract volume, process maturity and team structure are analysed together, the business case should produce outcomes that are immediately recognisable at executive level.

It should quantify how much time can be freed each year. It should show whether lead times can be reduced. It should translate time into annual cost impact and estimate how long it takes for the investment to break even. It should also provide a multi-year view of return.

Presented in these terms, CLM can be evaluated alongside other operational systems rather than as a legal initiative.

Conservative assumptions build credibility

Overstated projections weaken a business case. Conservative assumptions strengthen it.

A structured CLM model uses internal data and realistic efficiency improvements. It assumes gradual adoption and incremental change. Small improvements applied consistently across hundreds or thousands of contracts create material impact over time.

This makes the case easier to validate with finance and easier to stand behind once implemented.

From analysis to decision

When contract management is evaluated in operational terms, the discussion shifts. The focus moves from features to outcomes. From tools to control. From effort to predictability.

Most organisations do not have a single major contracting problem. They have many small inefficiencies repeated at scale. Addressing them produces measurable value while strengthening governance and commercial visibility.

Applying the model

For organisations building a data-based CLM business case, a structured ROI model translates contract volumes, current processes and team composition into measurable outcomes such as time saved, shorter lead times, break-even period and multi-year return.

Precisely’s CLM solution follows this logic. By using operational inputs from your own organisation, it provides a grounded estimate of potential savings and return based on transparent and conservative assumptions.

FAQ: Building a CLM Business Case

What is a CLM business case?

A CLM business case quantifies the financial and operational impact of contract lifecycle management by measuring contract volume, workflow inefficiencies, time spent by different roles, and expected efficiency gains.

How do you calculate CLM ROI?

CLM ROI is calculated by estimating current time spent on contract-related work, applying average hourly cost per role, and modelling realistic efficiency improvements. The result shows annual savings, payback period, and multi-year return.

Try our ROI calculator here.

What metrics should be included in a CLM business case?

A strong business case typically includes:

  • Annual contract volume
  • Contract complexity distribution
  • Average contract cycle time
  • Time spent by legal, sales, procurement and management
  • Administrative coordination effort
  • Renewal tracking and compliance exposure

These metrics make cost and efficiency measurable.

How long does it take for CLM to pay back?

Payback depends on contract volume and internal cost structure. In organisations with high contract throughput and distributed manual processes, even modest efficiency improvements can produce measurable financial return within 12–24 months.

Why is CLM considered an operational investment?

Although contracts are often associated with legal teams, they directly influence revenue, procurement cost, compliance exposure and renewal management. Evaluating CLM alongside other operational systems provides leadership with clearer ROI comparisons.

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